Premium cruelty-free eyelashes crafted from synthetic fibers that look, feel, and wear like the real thing. No animals harmed. No quality compromised. Ever.
Luxury lashes without the luxury markup. See how the cost per wear stacks up against the competition.
| Brand | Price | Wears | Cost/Wear | Cruelty-Free | Vegan |
|---|---|---|---|---|---|
| KevMar Beauty Best Value | $16.99 | 40+ | $0.42 | ||
| Ardell | ~$7 | 12–15 | $0.53 | ||
| Velour | ~$32 | 35 | $0.93 | ||
| Lilly Lashes | ~$32 | 20 | $1.60 |
* Competitor pricing based on publicly available retail prices. Wear counts are typical maximums. KevMar cost/wear based on $16.99 mid-range style at 40 wears.
KevMar Beauty exists because the beauty industry forced a false choice: look good or do good. We rejected that premise. Every pair of lashes we make proves you never had to pick.
Zero animal testing. Zero animal products. Full stop.
High-quality fibers that mimic natural lash texture perfectly.
Designed to complement every eye shape, not just one.
Lightweight and comfortable, even on sensitive eyes.
What makes KevMar Beauty stand apart in a crowded market.
Most brands add "cruelty-free" as a marketing badge. We started there. Every material decision, every supplier choice, every product development cycle begins with ethics.
Positioned between mass-market drugstore lashes and celebrity-priced luxury. Real quality at a price that respects your wallet.
Not everyone has the same eye shape. Our collection is built to complement almond, round, hooded, monolid, and downturned eyes. Beauty that actually fits.
No middlemen inflating prices. From our studio to your vanity, keeping quality high and costs honest.
Everything you want to know before your first pair.
Yes — up to 40+ times with proper care. Remove them gently using an oil-free makeup remover, clean the band, and store them in the case. Most customers rotate two or three pairs and find they last well over a year of regular use. That's what makes the $0.42/wear math work.
100%, no asterisks. Our lashes are made from premium synthetic fibers — zero animal hair, zero animal testing at any stage of production or supply chain. Many competitor brands use mink or silk (which involves animals) and still call themselves "cruelty-free." Ours are made entirely without animals.
Most styles are rated for 15–40 wears depending on the style and how carefully you care for them. Our everyday styles (Natural, Baby, Flirty) typically reach 30–40 wears. Dramatic and volume styles are rated 15–25. We print the wear count on every product page so you always know what you're getting.
Any latex-free lash adhesive works well. We recommend applying a thin line to the band, waiting 30 seconds until it gets tacky, then pressing from the center outward. Avoid waterproof formulas — they're harder to remove cleanly and reduce your wear count.
Yes. Use code WELCOME10 at checkout for 10% off your first order. No minimum spend, valid on everything in the collection. You can also subscribe to the email list above to get the code delivered straight to your inbox along with early access to new styles.
Yes — salon and studio wholesale is available. Minimum order quantities apply. Email us at kevmarbeauty@polsia.app with your business details and we'll send over pricing and a catalog. Many salons source all their lash inventory through us because the cruelty-free story resonates with their clients.
KevMar Beauty is proving that the future of luxury is kind. One pair of lashes at a time.